Arctic Roll

November 21, 2009

Production of Arctic Roll, the retro ice cream dessert, was halted in 1997, but in 2008, Birds Eye chose to revive the brand because the recession is fuelling a demand for comfort food.

Business Correspondent Ian Reeve went to the north Yorkshire factory that is making nine million of them a year.

Watch the video.


How much rubbish?

July 11, 2009

BBC reports

UK supermarkets should be forced to reveal how much packaging they produce, local councils say.

Read more

Tesco checks out wording change

August 31, 2008

Tesco is to change the wording on their tills.

BBC reports

The supermarket giant is to replace its current “10 items or less” notices with signs saying “Up to 10 items”.

Tesco’s move follows uncertainty over whether the current notices should use “fewer” instead of “less”.

The school uniform price war

August 29, 2008

BBC reports on how supermarkets in their battle for customers are using school uniforms as a marketing tool.

For the last few years, the supermarkets have been competing on price.

This year Asda stole a march by offering the £4 uniform for all ages, rather than a budget range simply for the youngest pupils, according to retail analyst Maureen Hinton, of Verdict Research.

Even if the best deals are now gone, most parents will be able to come away with change from £10 when buying a sweatshirt, trousers or skirt, and polo shirt ensemble.

For example, a sweatshirt for a three to 12-year-old from any of Sainsbury’s, Tesco or Asda will usually cost parents no more than £2.50.

Supermarkets reduce petrol prices

July 22, 2008

Is this a response to changes in the business environment or simply a marketing ploy?

BBC reports

Retailers Asda, Morrisons and Sainsbury’s have all said they will lower the price of petrol, prompted by falling oil prices.

Supermarkets reduce petrol prices

You decide!

Photo source.

Are Brits becoming ‘shopping tarts’?

July 4, 2008

Are you the kind of shopper that supermarkets love, the type who always shops at the same supermarket on a regular basis?

Tesco, Morrisons, etc… love you, as you are often more loyal to them then your employer or even your family!

Well the BBC reports that in these times of economic turmoil, the days of the loyal supermarket shopper may be coming to an end as we become more price sensitive.

Many supermarket-goers are wedded to their brand of shop. But as people begin to draw in the purse strings, some are starting to see benefits in being a more promiscuous consumer.

Evidence suggests once loyal shoppers, who in the past have been faithfully wedded to a single supermarket brand, are starting to experiment with younger, cheaper models.

However will these changing habits last? According to the article, no.

…as shoppers have more money again they will revert to old habits.

These surveys are a great demonstration of how changes in income effect the demand for groceries. As incomes fall (due to increased costs), the demand for luxury goods (ie Waitrose or Marks and Spencers) will fall (shift to the left); whilst the demand for basic (cheap) goods (ie lidl or aldi) will rise (shift to the right).

We can also use demand and supply analysis to explain the recent rise in food prices, by shifts in the supply curve.

More links on supermarkets.

Tesco to end trade with Zimbabwe

June 30, 2008

Tesco to end trade with Zimbabwe

The BBC reports on how Tesco responding to political and consumer pressure it to no longer source products from Zimbabwe.

Supermarket chain Tesco has announced it will stop sourcing products from Zimbabwe while “the political crisis persists” there.

The retail giant buys around £1m ($1.9m) worth of goods, including vegetables, from Zimbabwe.

Tesco said it was looking for other ways to support workers there.

This is an example of how in the business environment, political and consumer pressures can force business organisations to change the way in which they do business.