July 23, 2009
Complaints from customers about the airline industry have risen by 11% in a year, a consumer support group says.
So is everything really bad when it comes to customer service in the airline industry? Well no…
It accepted that complaints came from a “tiny” minority of passengers.
Companies should not ignore complaints but often they rise to the top of the agenda as people are more likely to complain then to praise. Likewise it is important to deal with them, as people not happy with a service will often tell ten other people about it, while people who had good service often tell only one person. Says more about society than the level of customer service though.
June 14, 2008
Marketing Week carries news on ETA’s Green Car of the Year.
The Toyota Yaris has beaten 1,300 cars to be named the Green Car of the Year 2008 by lobby group Environmental Transport Association. The Dodge SRT-10 was named as the least green ca
Okay can any car be called green?
With the public’s concerns over the environment and global warming, many different companies are boasting about their “green” credentials in order to ensure they retain (or increase) market share.
Awards such as these which would have been ignored even just a few years ago, are vital for car companies which face a constant negative press and pubic pressure on their environmental record.
Customer perceptions are important for any business if they are to succeed in a dynamic changing environment.