Really nice and interesting video from BBC News on how Cadbury make their 40m Easter Eggs (50% of the UK market).
Easter is one of the most popular times of year for chocolate-makers and it has been revealed that despite the current economic downturn, confectionery sales in 2009 have continued to rise, with predictions of record sales this Easter.
Watch the video.
Interesting is how in other markets, the US and Europe, they prefer chocolate bunnies and chicks, whilst in the UK market we prefer chocolate eggs. Any business expecting to expand into foreign markets will need to gain an understanding of the nature of the demand for their product in those markets, which can be quite different to the home market.