Let is shine

April 17, 2009

Honda have a very clever advert to market their new hybrid car, the Honda Insight.

Wieden + Kennedy’s Amsterdam office created Let It Shine – a Honda commercial in which a bank of cars (Honda’s, naturally) arranged in a grid, use their headlights as pixels to create an animated sequence…

You can see how the advert was made.

Honda have made quite a few clever adverts which reminds me of the Sony adverts in many ways.

Good marketing means getting people to know (and importantly) buy your products. Adverts like these can be the answer, but they don’t work for everyone.

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Surveyors report market momentum

April 15, 2009

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BBC reports on improvements in interest in the UK housing market.

Interest from home-buyers is starting to gain “real momentum”, although sales remain low, UK surveyors say.

The housing market is a traditional indicator of the strength of the UK economy. Once people start buying houses, this can kick start the economy, as people start to buy new things for their new homes.

Photo source.


How do you make 40m Easter eggs?

April 9, 2009

Really nice and interesting video from BBC News on how Cadbury make their 40m Easter Eggs (50% of the UK market).

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Easter is one of the most popular times of year for chocolate-makers and it has been revealed that despite the current economic downturn, confectionery sales in 2009 have continued to rise, with predictions of record sales this Easter.

Watch the video.

Interesting is how in other markets, the US and Europe, they prefer chocolate bunnies and chicks, whilst in the UK market we prefer chocolate eggs. Any business expecting to expand into foreign markets will need to gain an understanding of the nature of the demand for their product in those markets, which can be quite different to the home market.

Photo source.