BBC Magazine has an interesting article on the Metro newspaper which is ten today.
The Metro newspaper, which accompanies millions of commuters across the UK as they make their way to work, is 10 years old on Monday. Part of its success is down to its unique readership.
Who are they?
When a certain newspaper man, Jonathan Harmsworth, boarded a tram in Stockholm in 1998, he noticed dozens of young, affluent Swedes engrossed in a newspaper called Metro.
What impressed him was the way a social group traditionally resistant to buying newspapers was so wedded to one that was freely distributed.
Ten years after first hitting the streets of London on 16 March 1999, Metro is now in 30 cities and towns across the UK and Ireland.
An estimated 3.3m people a day spend an average of 27 minutes on their way to work reading bite-sized chunks of news, culture, local leisure reviews and sport, with a healthy sprinkling of technology and quirky stories.